We are constantly adding new collections to our line of MOGO Charms. The latest one is called Sea Side which will be part of our Fall, 2010 Collection.  The inspiration for these MOGOs came from two shop owners – one in Cape Cod and one in Martha’s Vineyard who wanted to have MOGOs for their customers who vacation near the seaside in Massachussets.

If you have any great ideas for new collections that you want to see added to our line, we’d love to get your feedback. This is your product and we want to make it fit your lifestyle.

In just a bit over a week, MOGO will set up another booth at a Children’s apparel Show in NYC. This time it’s the ENK Children’s Club show at Javits Center.

To give some of our buyers a heads up, we designed a cute mailer: a card with 2 real MOGO charmbands and a magnet so that they can see how the charmbands link together and test out how strong the magnet charms really are.

If you were one of the selected stores that got one of our mailers, we’re looking forward to seeing you at the show! If you didn’t receive one but want to be on our mailing list for future shows, go to our website and send us your address through the contact link.

Here’s to another fun week in the Big Apple!

MOGO is a brand new product and the great thing about it is that it is more than just a charm bracelet. You can link two charmbands together to make a choker or ankle band, three make a headband and four or more linked together are a belt or a long necklace. And they are fully adjustable, just link thee elastic band to the second or third rivet and voila, it’s smaller!

Some of the retail stores that carry MOGO told us that they have to explain to their customers how the charmbands link together. They asked us if we could design something to add to the display that would help explain how the product can be used.

We loved this feedback and so we designed a lifestyle magnet, with photos of kids wearing MOGO, that attaches to the front of the display.

Thanks for all your great feedback!